Our Philosophy | Charm Pet Food

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OUR TRUE NORTH

Our faithful companions make us laugh, love unconditionally, and bring us so much joy. It’s part of their irresistible charm. It’s our love for dogs and cats that keep us on our path to pursue our purpose and follow our true north.

We empower pets and their human companions to live a fulfilled, joyful lives together.

Big or small, life’s greatest moments are often shared with your favourite companion, your pet. Whether you’re exploring a local dog park, camping under the stars, or just cuddling on the couch while watching a movie, nothing is better than experiencing life together.

We live for these moments and know you do too. Our greatest honor is to craft nutritious foods that help fuel all of life’s moments with your pet.

AUTHENTIC NUTRITION POWERED BY NATURE

OUR W.I.L.D. FOOD PHILOSOPHY

WHOLESOME
MEAT

Our recipes feature high inclusions of meat, and a wide variety of animal proteins to reflect the natural diet.

INGREDIENTS
FOR FUNCTION

For vitality boost, our recipes feature nature’s most powerful functional ingredients.

LOW CARBOHYDRATE

Low carbohydrate foods for optimal health and body condition.

DIETS RICH IN
ANIMAL PROTEIN

With high inclusions of animal protein, our foods are perfect for carnivores

At Charm, we’re free spirits, but together our pack is on our journey to pursue our purpose.
Our passion for dogs and cats is the fuel we need, while our standards and true north keep us on track.

We’re open and curious, exploring new territory to learn and grow.

We’re a force of nature,
with relentless pursuit of our purpose.

CURIOSITY

We’re genuine and sincere,
and follow our true north.

HAPPINESS

We’re kind and compassionate,
cultivating happiness for our journey.

We keep our promises,
earning the trust of others.

AUTHENTIC

RELIABLE

MOTIVATED

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